Diversity Media Group Australia's number one multicultural media group
Diversity Media Group Australia's number one ethnic media agency.
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Our Expertise
Live. Work. Play.
We’ve mapped Australia’s population by cultural group and home language to where they wake up every day. The buses, trains and taxis they take. The routes they travel. The shopping centres and newsagents they visit. The events they enjoy. The media they consume. So if you want to target a thin slice or a broad segment of Australians, we can help you get precise in where and how you can reach them.
How It Works
You tell us who you want to target and your budget.
We tell you the suburb-level channels and broadcast media mix to reach your audience.
We refine your plan if required, then we implement, check compliance and report on it.
Australia-wide Statistics
$96 billion
dollars spent by Language Other Than English speaking households
6.6 million residents
born overseas
every 2.12 minutes
a new migrant arrives in Australia
50%
of our population growth is attributed to migration
1 million
migrants settled in the last 5 years
Proven Track Record
We don’t just have the suburbs you need to target. We have the relationships with local and national partners to execute messaging down to street and block level. Whether it’s getting newsagents to demo your product, or foot soldiers selected by specific ethno+demographics to hand out flyers, conduct surveys or hand out samples, we have a range of options to engage with your audience.
Sample suburbs 102 ethnicities & 201 languages
CHINESE
Strathfield
Hurstville
Ashfield
+ 295 other suburbs..
VIETNAMESE
Fairfield
Bankstown
Campsie
+ 92 other suburbs..
INDIAN
Harris park
Wenthworthville
Parramatta
+ 207 other suburbs..
FILIPINO
Blacktown
Rooty hill
Oakhurst
+ 75 other suburbs..
CHINESE
Strathfield
Hurstville
Ashfield
+ 295 other suburbs..
VIETNAMESE
Fairfield
Bankstown
Campsie
+ 92 other suburbs..
INDIAN
Harris park
Wenthworthville
Parramatta
+ 207 other suburbs..
FILIPINO
Blacktown
Rooty hill
Oakhurst
+ 75 other suburbs..
Local targeting, nationally
1,800 suburbs covered
We have over 17 years of experience working with national and local partners from Outdoor Media organisations to newsagent groups and festival organisers.
Sydney, Australia
Strathfield (Sample suburb)
7 Billboards
3 Bus routes
1 News agency
110 Taxis
6 Train lines
Available channels
Local Media
TRAINS
Advertise on trains, at stations or activate using foot soldiers
BUS
Placements on busses, both internal and external
BILLBOARDS
Ad placements along major arteries
BUS SHELTERS
Outdoor options at bus stops and major interchanges
NEWS AGENCIES
Point of sale display and activation via newsagent
FOOT-SOLDIERS
Flyers, samples, surveys and more to passing foot traffic
MUTLI-CULTURAL EVENTS
Stalls, competitions, advertising and more at festivals, concerts, etc.
TAXIS
Moving billboards traveling through target suburbs
RETAIL
Display or foot soldier options within major shopping centres
We offer a range of services to improve the effectiveness for your campaign and make it easy to execute.
Media Strategy and Planning
Booking, compliance and reporting
Brochure distribution and handouts
Sampling distribution
Letterbox drops
UX testing
Quant and qual research
Social/Brand listening
Social amplification
Search Marketing
Translation services
Experience design
Event sponsorship
Print management
DMG China
Our creative products are manufactured in China. We have 2
employees based in China who manage the bookings from design,
quality process, press checks & packing requirements. We have
affiliation with 4 main factories that produce large format, offset, web,
digital, textile & electronics assembly in China.
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Meet our team
RAVI WAGAARACHCHI
Managing Director
JULIE WAGAARACHCHI
Office Manager
JOSH HOFMEIER
Head Designer
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Clients and partners
We've worked with
What our clients say
“We have engaged DMG to execute multiple national retail promotional roll outs. Including printing of point of sale materials, delivery and installation. We highly recommend them as reliable and professional, they take the time to understand and create alignment with the objectives of our business. DMG go the extra mile and have specific expertise in the multicultural media market including their own sophisticated data mapping coupled with years of industry knowledge and relationships. DMG know right people to go to when it comes to heritage ethnic media.”
JAMIE PATTERSON
Blueshyft, Chief Operating Officer
“DMG consistently deliver a high level of service to our marketing team. From concept development to executing specialised marketing initiatives, they have proven themselves to be a valuable supplier.”
MATTHEW GALEA
CSR Bradford, Senior Product Manager
“DMG is a leader in product innovation. They helped us with structural design for creative glass, touch screens and transparent OLED glass. We couldn’t have had better results.”
VIRIDIAN GLASS
PK, Head of Marketing
“We use Ravi and Julie for all of our advertising needs as well as printing and installation. They are simply the best at what they do.” Very Easy to deal with & very professional.”
ANTHONY REPICE
Giant Martial Arts, Owner
“DMG handles all of our multicultural media advertising and we couldn’t be happier with their work. We also rate them best for printing and building signage, so can highly recommend.”
ANDREW DIKHA
City Legal Solicitors, Managing Principal
“The DMG team look after all my printing, promotional merchandise and installations. Has a great understanding of print & can honestly turnaround jobs quite quickly. DMG can make anything, promote anything, sell anything and pretty much do anything a client wants – and I think the harder the challenge the better they are – especially in markets the bigger agencies overlook.”
Greens Unveil Plan for Diversity Targets and Multicultural Commission
The Guardian
Why are vast numbers of Australians left out of media?
The Sydney Morning Herald
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Contact Us
Contact details
We’re a sociable team. So we like to get out and about to see our clients – we’re more than happy to sit down and discuss a project over coffee or a bite to eat. If you’d like to meet up, talk through a project or find out more, feel free to get in touch.
For all enquiries please contact your nearest DMG office.